Contact: Kristin Hickey Rachel Kay Public Relations 929.226.7089 Kristin@rkpr.net
FOR IMMEDIATE RELEASE
DRY Soda Co. Unveils Limited Edition Serrano Pepper and Malali Watermelon DRY Sparkling Pioneer of Craft Sparkling Beverages Celebrates the Season with Beautiful Summer Flavors
Seattle, Wash. (June 1, 2016) – DRY Soda Co., tastemakers of gourmet sparkling beverages, is expanding its beverage offering with the launch of two new limited edition summer flavors – Serrano Pepper DRY Sparkling and Malali Watermelon DRY Sparkling. Both were created as ideal refreshments for the hot summer months and will only be available as a seasonal offering from June-August 2016.
“We are so thrilled to launch brand new Serrano Pepper and Malali Watermelon DRY Sparkling in celebration of the summer season! Can you really imagine summer without thinking of fresh, cool watermelon? And no BBQ is complete without a kick of spice, which Serrano Pepper DRY will help bring to the table,” said Sharelle Klaus, founder and CEO of DRY Soda Co. “Capturing the true essence of each flavor is always important to DRY. Serrano Pepper DRY is quite savory to accurately reflect the spicy, bright profile of the beloved chili, while Malali Watermelon DRY is juicy and sweet, and tastes just like fresh cut watermelon. We cannot wait for our fans to try these!”
Native to Mexico’s mountainous regions, serrano peppers have a bell pepper-like taste, but are mostly known for their signature heat. Serrano Pepper DRY Sparkling is bright and spicy, and is exceptional when paired with foods like flank steak, thai curry, or Cuban sandwiches. Serrano Pepper DRY Sparkling also serves as the perfect cocktail mixer for drinks made with tequila, gin, and vodka. In contrast, Malali Watermelon DRY Sparkling tastefully captures the deliciously sweet, yet refreshing flavor of this summer fruit. Its juicy, smooth notes effortlessly compliment summer favorites like grilled shrimp, prosciutto, kebabs and potato salad. Watermelon DRY also mixes nicely with gin, tequila, vodka, and champagne.
Like all DRY beverages, both Serrano Pepper and Malali Watermelon DRY Sparkling are made with just four all natural ingredients, including a touch of cane sugar, allowing the natural flavors to shine through. They are Non-GMO Project Verified, gluten-free, OU Kosher certified, caffeine-free, sodium-free, and made without artificial flavors or colors. The two flavors will be sold in 4-pack glass bottles at select retailers nationwide with a suggested retail price of $6.99.
DRY Sparkling beverages are designed to taste beautiful. Each flavor is great sipped on its own, paired with a meal, or mixed into a cocktail. DRY Sparkling is crisp, well rounded and refreshing, unlike other sparkling beverages that can have flat or overly sweet flavor profiles. DRY Sparkling is available nationwide at Kroger, Target, Safeway, Whole Foods Market, Amazon.com and more. For more information, paring ideas and craft cocktail inspiration, please visit www.drysparkling.com.
About DRY Soda Co.
Founded in Seattle, Wash. in 2005, DRY Soda Co. creates sparkling beverages for people seeking culinary experiences in their everyday lives. The full line is available in nine flavor-forward, crisp, unexpected varieties: Fuji Apple, Lavender, Blood Orange, Rhubarb, Vanilla Bean, Juniper Berry, Rainier Cherry, Ginger, and Cucumber, plus 2016’s two summer seasonal flavors: Malali Watermelon and Serrano Pepper. With a clean ingredient panel and artisan flavors, DRY Sparkling is worthy of gourmet food pairing and premium mixology. For more information, visit www.drysparkling.com.